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The web site riverviewcaravanpark.com.au states the following, "Mt Buffalo Rd, Porepunkah Bright." I noticed that the website said " Welcome to Riverview Caravan Park." They also said " Riverview is the closest Caravan Park to the iconic Mt Buffalo. With free entry into Mt Buffalo National Park, it is an excellent opportunity for bush walking, cross country skiing and tobogganing in winter! Along with cycling, fishing, paragliding, motorbike riding, 4WDing, etc etc etc throughout the surrounding areas so much family fun without the hefty theme park price tag! This family friendly caravan park is." The meta header had Riverview Caravan Park as the first optimized keyword. This keyword is followed by accommodation, caravan, and park which isn't as urgent as Riverview Caravan Park. The other words riverviewcaravanpark.com.au used was camping. Victorian Alps is included but could not be seen by search crawlers.